Environmental Graphic Design
EA Hyderabad
Client
Electronic Arts
Year
2023–2024
Category
Environmental Graphic Design
Overview
The EGD approach brings the location together around shared local values, using floor themes, color coding, and cultural elements to create a cohesive experience across multiple levels. I focused on creating a stronger sense of identity and connection to place, partnering with local leadership and the architect to shape the experience.
- EA Hero Brand creates a consistent visual language across all floors, with Experience Zones providing a flexible framework for integrating branding, artwork, and storytelling throughout the space.
- Indian culture is celebrated throughout each floor with prominent murals by a local artist, with design direction shaped in partnership with local leadership. I created artwork for custom-printed acoustic panels across all five floors, combining local flora and landmarks with EA Hero Brand elements for a more evergreen experience.
- EA IP and Studio graphics and dimensional installations, including the Employee Artwork Program and customized game rooms on each floor, add layers of storytelling and personality to the space, while flexible display systems allow local teams to easily manage and refresh content.
Location
- Hyderabad, India
- 320,000 SF: 5 floors, 300+ placements
Role
- Design Manager, Workplace Strategy & Design at Electronic Arts
- Environmental Graphic Design including strategy, concepts, design, presentations, and artwork production.
- Project management including collaboration and alignment with local leadership and stakeholders, guidance on local artist murals, coordination with vendors and trades.
