EA Kirkland

Overview

A Pacific Northwest theme brings the outdoors in, drawing inspiration from local culture, natural surroundings, and views of Lake Washington. Informed by the architect’s design and insights from local leadership, I shaped the EGD strategy to balance evergreen, non-IP imagery with EA and Studio branding and franchises, creating graphic moments that complement the architecture, reflect the people who work there, and give the location its own sense of place.

• Subtle color coding gives each area its own identity, while evergreen non-IP artwork, including a mountain-themed glazing treatment in the cafeteria and local landmark photography in meeting rooms, helps unify the space and create a cohesive experience.
• EA Hero Brand elements carry through Common/Public areas and wayfinding signage, while EA IP and Studio franchise artwork is featured in flexible display systems that allow local teams to easily manage and refresh content.
• For special installations across both floors, I sourced artwork that brings together PNW-inspired graphics, local landmarks and cultural elements, Studio graphics, and some work by First Nations/Indigenous artists.