EA Orlando

Overview

EA SPORTS and Tiburon Studio core values set the tone for the new workplace, with floor themes and a unified color palette inspired by the brands and franchises. I shaped the EGD strategy in collaboration with executive leadership and the architect, celebrating EA SPORTS and the MADDEN franchise heritage while creating connections across multiple floors. Graphic angles echo the flooring and ceiling design, bringing the EGD and architectural vision together.

• Developed a color-coding system with floor themes reflecting Studio core values and EA Hero Brand elements to unify the experience, carrying the visual language through EGD and wayfinding, architectural furnishings and finishes, and out to the building exterior and garage.
• Experience Zones provide a framework for branding and artwork, with large-scale EA IP graphics defining high-impact areas and flexible displays allowing content to be easily updated. Studio artifacts and floor-themed graphics extend into meeting rooms and neighborhoods, while updatable artwork systems create focal points in the Lobby, Employee Store, and 5th floor Social Area, featuring franchise artwork, EA Hero Brand elements, and a dedicated Studio heritage display.
• Collaborated with Studio leadership to guide the creative direction for custom murals by two local artists, highlighting the “Arts” in Electronic Arts. The exterior mural connects to the building’s Creative Village setting, while a five-story interior stairwell mural weaves together interpretations of famous artwork, EA franchises, and digital entertainment.