Environmental Graphic Design
EA Marina Del Rey
Client
Electronic Arts
Year
2021–2022
Category
Environmental Graphic Design
Overview
Game-inspired biome themes, color-coded graphics, and Studio brand elements create a cohesive visual language across this multi-team location, with a light touch of the EA Hero Brand connecting it to the broader EA identity. I focused on building a flexible EGD framework that reinforces the Studio’s presence while giving other teams room to be represented, using the biome themes to connect spaces and support intuitive wayfinding.
- Developed the biome color coding system in collaboration with Ripple Effect Studio leadership, supporting intuitive wayfinding across each floor while bright, approachable graphics give every area its own distinct identity.
- Evergreen, non-IP artwork carries the biome themes throughout the space, pairing large-scale corridor graphics with Studio identity elements and extending into neighborhood entry points and seating areas.
- Gallery-style canvases add visual interest to long corridors, combining inclusive EA IP with non-EA artwork inspired by gaming and biome themes. Large-scale EA IP graphics, commissioned artwork, and architectural biophilic elements also weave the Studio brand throughout both floors.
Location
- Marina Del Rey (Los Angeles), CA, USA
- 51,000 SF: 2 floors, 100+ placements
Role
- Design Manager, Workplace Strategy & Design at Electronic Arts
- Environmental Graphic Design including strategy, concepts, design, presentations, and artwork production.
- Project management including collaboration and alignment with local leadership and stakeholders, guidance on commissioned artwork, coordination with vendors and trades.
