Environmental Graphic Design
EA Great Northern Way
Client
Electronic Arts
Year
2022–2023
Category
Environmental Graphic Design
Overview
Building on the architectural and interior design vision of “Digital Magic,” the EGD reflects the unique culture of GNW's teams and Studios, creating distinct neighborhoods while connecting the experience across the location. I shaped a phased approach that prioritized high-impact areas and wayfinding for move-in, with additional EGD evolving over time through team input.
- Experience Zones create a framework for branding and artwork, bringing together EA Hero Brand and architectural elements including color-coded wayfinding, furnishings, and finishes that give each floor its own identity.
- Large-scale EA IP and Studio branding and franchise artwork highlights the teams within each neighborhood, with an emphasis on inclusive graphics that reflect the diversity of EA's games and multicultural community.
Location
- Great Northern Way, Vancouver, Canada
- 125,000 SF: 4 floors, 60+ placements
Role
- Design Manager, Workplace Strategy & Design at Electronic Arts
- Environmental Graphic Design including strategy, concepts, design, presentations, and artwork production.
- Project management including collaboration and alignment with local leadership and stakeholders, and coordination with vendors and trades.
